Thursday, April 9, 2009

Boxed water is better

A company in Grand Rapids, Michigan, called Boxed Water Is Better has come up with a product that is part philosophical art project and part solution to the bottled water conundrum. Their idea is that bottled water should not contribute to our environmental woes, but should actively help alleviate them.

They propose to sell water in cartons, because:
  • 90% of the container is from a renewable resource (when the trees are responsibly harvested, they are quick to point out).
  • The cartons are shipped flat and then filled locally, thus reducing their carbon footprint (it reduces the size and number of truckloads to get the water shipped anywhere).
  • Post consumer, the cartons can be recycled in most places (for more information on recycling cartons where you live, check the Carton Council's website).
On top of that, the company is donating portions of their profits* to the resources their product uses: 10% to world water relief foundations and 10% to reforestation foundations.

Boxed Water is currently only available in Michigan, but here's hoping the idea spreads. If I see one more plastic water bottle wash up on the beach I'm going to explode (actually no, first I'll pick up the bottle and throw it into the trash, again, and then I'll explode).

*In the name of full disclosure, the company mentions that as a young start-up, they haven't actually made any profits to donate yet. They're also looking for more suggestions on worthy foundations.

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