Thursday, October 2, 2008

Noble juices

The name of the company that makes these juices is Noble with a capital N, but it turns out the company is also noble, small n. They claim the honor of being the first national, premium juice brand to package their juices in PLA bottles, which are eco-friendly and biodegradable. PLA stands for plastic polylactide, a natural polymer made from corn.

At first I had this image of juice bottles all over the land self-destructing on supermarket shelves. Well as it turns out, the biodegradability of these "E-Bottles" depends on being composted in an industrial composting facility, where they will "return to nature" in just over 3 months.

But enough of this palaver about the container...the juice inside is delicious. It's fresh, 100% pure and deeply flavored. The newest juices are Blood Orange (yum) and Tangerine-Cranberry, but they also have Tangerine-Clementine, Guava-Mango (double yum), Ruby Red Grapefruit and plain Tangerine.

To check on retail availability, go to the Noble Juices website.

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