Thursday, April 3, 2008


What would you get if you crossed an Atari video game with a restaurant? Well, first you would get Chuck E. Cheese for kids, and then uWink for adults.

The former CEO of both Atari and Chuck E. Cheese now has a Los Angeles-based digital entertainment company that develops interactive software for restaurants (and bars). At a uWink restaurant, touch screens sit at every diner's place. The screens are used to order food (with the orders going straight to the kitchen) and also offer interactive games.

The two existing branches of uWink are both in L.A. The rest of us will have to wait and see if a video-game-oriented restaurant has mass appeal. My personal guess is that if the game features are that appealing, the customers may never go home.

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