Thursday, July 26, 2007

The original ice cream mix-in

There are several national chains of ice cream stores that specialize in ice cream with mix-ins. The way the stores work is the customer first chooses an ice cream flavor and then some number of mix-ins (crushed candy, crumbled cookies, nuts, etc.). The guy behind the counter puts everything on a marble counter, takes two flat scoops and mixes the whole thing together.

It's great news for ice cream lovers that the mix-in idea is so widespread, but I feel bound to mention that I went to college with a guy who I'm pretty sure invented this whole idea of marble slabs and mix-ins. His name is Steve Herrell and he's still in the ice cream business. He has a couple of stores in Massachusetts, including two in the Boston area. So if you're ever in the neighborhood, you should visit the inventor of the mix-in (or Smoosh-in®, as he calls it). Here's the link to his stores and their locations.

No comments:

Post a Comment