Carrots used to be purple (read more about them here) and in the past bunch of years there has been a mini-trend to grow purple carrots again. The pigments that make the carrots' skin purple (the flesh is still orange) are a group of phytochemicals called anthocyanins. These self-same compounds are what make most berries deep red to purple, and are also (potentially) responsible for these fruits' health benefits. So if you add anthocyanins to the already extraordinarily healthful beta-carotene (the carrot's orange pigment), you have a pretty cool vegetable.A company called Smart Juice has taken the purple carrot and made it into a 100% organic juice. The juice has the natural sweetness of regular carrot juice with an undercurrent of berry flavor (from the anthocyanins).
The purple carrot juice (which is also sold as a carrot-pomegranate blend) is sold in Whole Foods and a number of other supermarket chains, like Wegman's and Shoprite.









